When Telecom’s XT mobile network failed in a very public fashion; a mea-culpa was in order, so they called Chameleon Partners.  We helped them with communications to manage the crisis internally, and when the network was fixed, we suggested that the best way to get back on side with customers was not just

to say sorry - a bit of self deprecating humour wouldn’t hurt either. The result was a campaign that saw Telecom widely praised for its swift response and brave initiative.

The editor of NZ Today magazine, Allan Dick had this
say about the apology:

"This is a nicely judged, New Zealand heartland commercial and the Paul Reynolds “bugger”

ad is as pure New Zealand as the Toyota ads and
Barry Crump."

Don’t know about that Allan, but cheers, everyone was certainly pretty chuffed.

When telecommunications infrastructure

company Chorus were ready to launch their ultra-fast broadband service, they asked Chameleon Partners for help in targeting the early adopters. We chose to

engage the vibrant local creative community to help demonstrate how ultra-fast broadband will

help put a country like New Zealand on the world

stage. The result was a digital art exhibition held in

New York, which was the largest display of content

in Times Square history.

“It blows  the norms out of the water for

being distinctive”

Colmar & Brunton

While ultra-fast broadband has the power to transform New Zealand both socially and economically, getting a conversation started in middle New Zealand was somewhat difficult. Again, Chorus turned to Chameleon

Partners. Our solution was Gigatown - a year long competition amongst New Zealand towns who would compete via social media to have their town fired up with the fastest internet in the Southern hemisphere.

In 2014, 5 of NZ's top 10 hashtags were about Gigatown. The campaign exceeded all its business objectives and generated over $32m in positive media exposure. It won the supreme award and two others at the 2015 TVNZ Marketing Awards.

Download the case study here

When Team New Zealand lost the Americas Cup in 2003, they needed to show their supporters and sponsors the very essence of what it means to be onboard Team New Zealand: generous in victory and gracious in defeat. Filmed the morning after the Alinghi victory and put to

air hours later, Team New Zealand reminded us that whatever the stakes, win, lose or draw; you shake your opponents hand and say ‘good game, well played.’ Swiss television screened the commercial to demonstrate the graciousness of the New Zealand team.

It was a global crowd-funding project 3 years before anyone had ever heard about kickstarter. 10,517 tee shirts - the distance in km’s between NZ and Santa Monica - were made to fund the building of a giant

silver fern the size of Eden Park on Santa Monica

Beach. The fern, built on Waitangi Day 2006, was built

to promote the characteristics that define New Zealand made products and ideas.

Well being in the accounting business you would
expect the nice folk at Xero to say something like that, but ringing is what the till did. And quite loudly.

A simple television campaign to highlight the impressive international reputation that Xero had built, helped increase direct sales by 51%.

This was the problem that faced the organisers of our America’s Cup defence. 'An elitist rich white man’s sport', was how middle NZ viewed the event. Our job was to reassure NZ  that not only would Auckland - as hosts -

step up to the plate; but that the event would be a brilliant spectacle for the entire country to watch. The Cup Village was New Zealand’s largest tourist attraction with over 3 million visitors in 6 months.

Client: America’s Cup Village Ltd. Sue Foley, Head of Corporate Affairs

Yeah, so no pressure then. The Red Nose Day campaign
- a vehicle to raise funds for Cot Death research
is an oldie but a goody. Together with Murray Grindlay and Murray McNabb we composed a song called ‘You Make The Whole World Smile.’ Sung by Hammond Gamble, and with a video crammed with local celebrities,
the Red Nose song quickly climbed to the top of the singles chart.

Sales of the single meant the campaign paid for itself and even more money went to Cot Death prevention.
In its 5 year run the campaign helped raise over 5 million dollars. ‘You Make The Whole World Smile quickly became a platinum record and it was the biggest selling
New Zealand song in 1992  - and is the only song ever
to reach the No.1 chart position two years in a row.

That's because it's all about you, not us. Flying under

the radar is how we like it. Anyway as Mum used to

say - "No one likes anyone that talks about themselves too much"

Life's too short.

But if you’re reading this, then you’re obviously a
little curious. If we had a long suite - it’s Culture shift.

We’ve developed strategies and executed

campaigns that have dramatically shifted the way people feel about organisations large and small, like those above. We work with people who can say 'yes'.

We create content to help organisations define

who they are.

We’re a bunch of thinkers and doers here at

Chameleon. We’re either a communications agency that makes what it creates - or a production company that thinks; depending on what we’ve got on at the time.

We’ve been called an ad agency,  content makers,  experiential producers and a quite few things
in-between.

As a girl Nic used to go out with once said:   ‘You can

call me anything you like, as long as you don’t call me late for breakfast.'

Labels aren’t important in our neck of the woods.

In fact there's quite a few things we do differently, which means Chameleon isn't for everyone.

So there you have it. What we do and how we do it.

Culture Shift & Stuff.

Stuff that turns into solutions. Solutions that solve problems. Problems we all face.

If you think you might like the cut of our jib:

Don't be shy. Get in touch. Throw us a problem to solve.

About Nic by Simon

If you were arrested, and stuck in a Portuguese jail,

and couldn’t speak the language and never had a need for a lawyer, because in your entire life you never had anything worse than a parking ticket, but you were allowed one phone call - and that one call could get

you out of the shit, the call you make is to Nic. He’s

that sort of guy.

At Chameleon when Nic is not being a fixer he's doing the business. Or being a pilot.

Actually, better txt, he very rarely answers his phone.

Nic Craig

Managing Partner

+64 21 812 512

nic@chameleonpartners.co.nz

About Simon by Nic

The quintessential 'Creative Machine' and 'Master
of the 'Big Idea'. Simon's ability to cut through the inconsequential 'noise' and hone directly in on a client's 'core needs' is impressive in and of itself. To then craft and create such unique and elegant solutions; ultimately delivered through inspired and truly memorable executions, is something that continues to be a constant source of amazement to me.

He also likes brunettes, long walks on the beach and drives like your grandfather on valium.

Simon Shattky

Creative Partner

+64 21 830 295

simon@chameleonpartners.co.nz